A campaign for the M6 Gran Coupé in the Middle East.
Get behind the steering wheel.
In a multi-stage awareness phase, we called for a competition in which self-proclaimed racing drivers from the region were asked to show their motorsport knowledge and expertise about the BMW M6 Gran Coupé in order to win a place in the cockpit. The race took place at the Yas Marinas Circuit in Abu Dhabi. Facebook fans were able to vote on which of the candidates was most likely to be a race driver.
The project included the design of a Youtube masthead, start and tab page on facebook and a responsive landing page for desktop, iPad and iPhone in English and Arabic.