A funny bird called nostalgia.
Automotive as drive.
With each new model, new skills were required and these were acquired with the production: storyboards, music selection, editing, file compression, the right codec, acceptable loading times, colour grading, using After Effects, embedding responsive interactions, creating cutdowns for social … I didn’t do everything myself, but I accompanied. I always liked the versatility of the work.
A chapter in itself: the configurator.
The configurator was to become the central element of the BMW website. It should simply be fun to configure a BMW. Huge amounts of 3D material and various functions such as a slider for direct comparison of the leathers and upholstery and the night mode to set the scene for lighting and paintwork were used. Always breathing down your neck: the loading time. And the hundreds of thousands of dependencies to ensure that a model remains buildable almost cost us our wits.