Content marketing for the HaspaJoker.

Jan-Hendrik Simons

Many Hamburg residents have a HaspaJoker account. But only a few use it. Or know about the range of its advantages. Within the scope of a test project I was to find out whether the relevance of the program for existing and potential customers can be increased if advantageous offers are combined with entertaining, emotional or informative articles. The articles always focus on life in the city of Hamburg.

Articles about Hamburg – with the HaspaJoker through the back door.