For their start-up company “zestonics”, the two founders wanted to do everything from scratch: Logo, product name logic, package design, website, advertising material as well as visual language and texts. The full program is always fun. We sat down together and talked about what the guys wanted and what we thought was good. It was a great change to work not for an impersonal company but for two enthusiasts who want to stir up a competitive market.
For years, the market for supplements has been flooded with manufacturers who bundle together any substances under a promising name in order to get at the helm of the wobbling soul-seller of diverse self-optimization as a business model. The two founders of zestonics are pursuing a different path: for cleanly processed, natural active ingredients in the highest possible dosage. And just like the products, the corporate design should also stand out from the competition.
The best decision in the project was to get Ninik Vogelsang on board as art director. We quickly agreed to put the plants in the centre and to use illustrations as a stylistic device. For this we won Anja Stiehler and Anne Mair. In this team, all the components of the new brand appearance could be designed from a single source without running the risk of confusing zestonics with other manufacturers of nutritional supplements. For cost reasons, the site was set up with WordPress, so we had to make some cutbacks in the design.
Ninik Vogelsang holds the copyright for all logo and package designs shown here.