I hadn’t really noticed when the “Alliance for Cycling” was formed in 2016 by the Senate and the relevant authorities to make Hamburg a bicycle-friendly city. In any case, they set themselves the goal that old and young, commuters and families, friends and relatives would no longer roll over the asphalt in buttoned-up car bodies. High on horseback, with their nose in the breeze and both legs on pedals, they want to make progress in the future. And everyone joins in. Also Jung von Matt/SPORTS with a campaign, which has also planned a lot in the coming months. But first content was needed.