Article for the launch of the Hamburg Senate’s bicycle campaign.

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Hamburg becomes Bikeburg.

I hadn’t really noticed when the „Alliance for Cycling“ was formed in 2016 by the Senate and the relevant authorities to make Hamburg a bicycle-friendly city. In any case, they set themselves the goal that old and young, commuters and families, friends and relatives would no longer roll over the asphalt in buttoned-up car bodies. High on horseback, with their nose in the breeze and both legs on pedals, they want to make progress in the future. And everyone joins in. Also Jung von Matt/SPORTS with a campaign, which has also planned a lot in the coming months. But first content was needed.

My role, a supporting role.

Within the production I was exclusively responsible for the creation of articles for the initial filling of the landing page. Of course, on touch, Google-friendly and in close coordination with the marketing department of our beautiful city. Ten articles went live with the launch, some of them are still in the SPORTS quiver. It was a lot of fun to write about something as life-affirming as cycling and about Hamburg. With pleasure more of it.

A team without fear or blame.

The team was of course much bigger. But I had to deal with these glorious four. With the many other actions planned within the campaign, everyone’s eyes did not rest on the launch of the website. By the way, the technical implementation was the responsibility of the capable colleagues from JvM/TECH.

Agency

JvM/SPORTS

PM

Tasja Oldach

Copy

Raphael Hemmi

Art

Monika Spindler

One of the articles from my pen.